A Qualitative Study: Small Business Merchandising Strategies in Rural Minnesota

This study was motivated by a desire to develop strategic guidelines tailored to solve the unique problems small, rural retailers face in today’s competitive retail environment. Because there is limited understanding of the actual experience of rural retailers’ operations and experiences, it was nec...

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Bibliographic Details
Main Authors: Jacqueline Parr, Marilyn Bruin
Format: Article
Language:English
Published: Mississippi State University 2021-06-01
Series:Journal of Human Sciences and Extension
Subjects:
Online Access:https://scholarsjunction.msstate.edu/jhse/vol9/iss2/4/