Relationship of 7P Marketing Mix and Consumers' Loyalty in Traditional Markets
The existence of the traditional market as a center of most people’s economic activities in Indonesian society has begun to be displaced by the modern market. Improvement in service quality is important in increasing consumers’ loyalty in order to retain them. The purposes of this research are: 1)...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada, Yogyakarta
2019-02-01
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| Series: | Agro Ekonomi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jae/article/view/36400 |