Use of Sensory Analysis of Beer in Marketing

When developing new food products, or when trying to improve their existing competitive position in the market it is necessary to determine how consumers perceive their quality. That is the purpose of so-called consumer evaluation of product quality, one of its most important methods being sensory a...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser: Pavel Čejka, Jana Olšovská
Format: Artikel
Sprache:ces
Veröffentlicht: Research Institute of Brewing and Malting, Plc. 2015-02-01
Schriftenreihe:Kvasný průmysl
Schlagworte:
Online Zugang:http://www.kvasnyprumysl.eu/index.php/kp/article/view/172