QUALITATIVE STUDY EXPLORING LUXURY MARKETING IN TIMES OF CHANGE: CASE OF HOSPITALITY IN MOROCCO
The COVID-19 pandemic has had a significant impact on the hospitality industry in Morocco, with hotels, restaurants, and affiliated businesses experiencing the restrictions of government lockdowns and border closures. As a result, many hotels were unable to accommodate guests due to national contain...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université Mohammed V de Rabat
2022-12-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/39097 |