L’ethos discursif et le défi du Web

In this article, I reflect on the problems that raise by when one studies the web with the help of the category of discursive ethos. The classical conception of text genres—from which traditionally ethos is inseparable—is not suited for the way the web functions. To take better into account its spec...

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Bibliographic Details
Main Author: Dominique Maingueneau
Format: Article
Language:fra
Published: Pléiade (EA 7338) 2016-07-01
Series:Itinéraires
Subjects:
Online Access:http://journals.openedition.org/itineraires/3000