Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil

Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil

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ABSTRACT: The purpose of this article is to analyze the relationship between a brand’s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of str...

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Bibliographic Details
Main Authors: António Cardoso, Marx Gabriel, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva, Márcio Oliveira, Galvão Meirinhos
Format: Article
Language:English
Published: Elsevier 2022-09-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
trust
loyalty
brand
fidelity
customer
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853122007107

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http://www.sciencedirect.com/science/article/pii/S2199853122007107

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