Brand management in international marketing
Achieving loyalty, differentiation, strong market position and competitive advantage in modern conditions is a sophisticated and demanding process. It requires a flexible business model able to keep pace with the constantly changing demands, trends and criteria in the global market, a model that wou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201635029G.pdf |