The Hyperreal Gambler: On the Visual Construction of Men in Online Poker Ads
Online poker, like gambling in general, is predominantly a male activity. Thus, poker ads most often depict men as their protagonists. According to Jean Baudrillard, advertising can be seen as a ‘plebiscite whereby mass consumer society wages a perpetual campaign of self- endorsement.’ Ads often use...
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| Format: | Article |
| Language: | English |
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Extreme Anthropology Research Network
2017-11-01
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| Series: | Journal of Extreme Anthropology |
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| Online Access: | https://journals.uio.no/JEA/article/view/5441 |