EVALUATION OF SERVICE QUALITY MEASUREMENT USING THE MODIFIED SERVQUAL METHOD - CASE STUDY ON THE BASIS OF MOTOROL COMPANY
In the face of constant changes in the service sector, companies must adapt their offer to the needs and requirements of customers in order to gain and maintain their trust. Therefore, special attention should be paid to the quality of the services provided, since it makes it possible to meet custom...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2022-12-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v16-n4/14.pdf |