INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOUR

INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOUR

Electronic word-of-mouth (e-WOM) is the exchange of experiences and information between consumers to help each other make purchasing decisions. Therefore, if consumers are satisfied with their experience, they are likely to pass on positive e-Wom. Similarly, businesses place great importance on cons...

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Bibliographic Details
Main Authors: DAOUDI MOUAD, ELGRAINI MINA
Format: Article
Language:English
Published: CHAKOR Abdellatif 2021-07-01
Series:Revue Internationale du Marketing et Management Stratégique
Subjects:
bouche-à-oreille électronique
comportement du consommateur
commerce électronique
electronic word-of-mouth
consumer behaviour
electronic commerce
social media
Online Access:http://revue-rimms.org/index.php/home/article/view/120/103

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http://revue-rimms.org/index.php/home/article/view/120/103

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