Electronic Effects Of Word Of Mouth And Perceived Value On Blood Donor Intention: Theory Of Planned Behavior
The research aims to find out whether electronic word of mouth (E-WoM) and perceived value can be a starting factor in an effort to increase blood donor intention using the expansion of the Theory of Planned Behaviour (TPB) to attract potential onors, especially in the West Java region. The data w...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CV. AFDIFAL MAJU BERKAH
2023-12-01
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| Series: | International Journal of Humanities Education and Social Sciences |
| Subjects: | |
| Online Access: | https://ijhess.com/index.php/ijhess/article/view/839 |