Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises

Multinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative impact o...

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Bibliographic Details
Main Authors: Ranjit Gupta, Maya Gianchandani, Cristian Mejia, Yogesh B. Gianchandani, Yuya Kajikawa
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Businesses
Subjects:
Online Access:https://www.mdpi.com/2673-7116/3/2/16