Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
Multinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative impact o...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-04-01
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Series: | Businesses |
Subjects: | |
Online Access: | https://www.mdpi.com/2673-7116/3/2/16 |