Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises

Multinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative impact o...

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Main Authors: Ranjit Gupta, Maya Gianchandani, Cristian Mejia, Yogesh B. Gianchandani, Yuya Kajikawa
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Businesses
Subjects:
Online Access:https://www.mdpi.com/2673-7116/3/2/16
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author Ranjit Gupta
Maya Gianchandani
Cristian Mejia
Yogesh B. Gianchandani
Yuya Kajikawa
author_facet Ranjit Gupta
Maya Gianchandani
Cristian Mejia
Yogesh B. Gianchandani
Yuya Kajikawa
author_sort Ranjit Gupta
collection DOAJ
description Multinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative impact on the structure. Diversification literature has primarily focused on one of these two metrics rather than providing an integrated view; this work investigates both metrics. Considering deal-making as an execution instrument of strategies, a comparison of historic deals of MNEs with their current structure offers insights into the nature of the diversification strategies that were pursued. For the most active global deal-making pharmaceutical firms, we derive normalized deal diversity profile metrics in terms of their cumulative past product-countries’ preferences and compare them with the product-countries’ operations of their current subsidiaries. We rationalize MNE deal behaviors as means to shed, acquire and consolidate businesses to enable their market leadership aspirations. The analysis reveals two trajectories that have been actively favored in deals: one directed at niche products offered globally, and one directed at niche products in selected countries. The former is characterized by deals in a high number of countries, whereas the latter by two identifiably different product concentration levels. In contrast, trajectories directed at widely diverse products have been disfavored in deals. Understanding such directions and their pace can aid in global- or group-level strategy formulation, monitoring strategy execution, interpreting competitor moves and designing regional policies.
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spelling doaj.art-7e90b7f6630748be9497db43e41395362023-11-18T09:40:05ZengMDPI AGBusinesses2673-71162023-04-013223125010.3390/businesses3020016Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical EnterprisesRanjit Gupta0Maya Gianchandani1Cristian Mejia2Yogesh B. Gianchandani3Yuya Kajikawa4Sasin School of Management, Chulalongkorn University, Bangkok 10330, ThailandUniversity of Chicago Booth School of Business, Chicago, IL 60637, USAGraduate School of Environment and Society, Tokyo Institute of Technology, Tokyo 108-0023, JapanCenter for Wireless Integrated MicrosSensing and Systems (WIMS2), University of Michigan, Ann Arbor, MI 48109, USAGraduate School of Environment and Society, Tokyo Institute of Technology, Tokyo 108-0023, JapanMultinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative impact on the structure. Diversification literature has primarily focused on one of these two metrics rather than providing an integrated view; this work investigates both metrics. Considering deal-making as an execution instrument of strategies, a comparison of historic deals of MNEs with their current structure offers insights into the nature of the diversification strategies that were pursued. For the most active global deal-making pharmaceutical firms, we derive normalized deal diversity profile metrics in terms of their cumulative past product-countries’ preferences and compare them with the product-countries’ operations of their current subsidiaries. We rationalize MNE deal behaviors as means to shed, acquire and consolidate businesses to enable their market leadership aspirations. The analysis reveals two trajectories that have been actively favored in deals: one directed at niche products offered globally, and one directed at niche products in selected countries. The former is characterized by deals in a high number of countries, whereas the latter by two identifiably different product concentration levels. In contrast, trajectories directed at widely diverse products have been disfavored in deals. Understanding such directions and their pace can aid in global- or group-level strategy formulation, monitoring strategy execution, interpreting competitor moves and designing regional policies.https://www.mdpi.com/2673-7116/3/2/16multinational enterprises (MNEs)global strategydiversification strategyinternational businessmergers & acquisitionsdeals analysis
spellingShingle Ranjit Gupta
Maya Gianchandani
Cristian Mejia
Yogesh B. Gianchandani
Yuya Kajikawa
Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
Businesses
multinational enterprises (MNEs)
global strategy
diversification strategy
international business
mergers & acquisitions
deals analysis
title Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
title_full Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
title_fullStr Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
title_full_unstemmed Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
title_short Revealing Integrated Product and Geographical Diversification Trajectories in Multinational Pharmaceutical Enterprises
title_sort revealing integrated product and geographical diversification trajectories in multinational pharmaceutical enterprises
topic multinational enterprises (MNEs)
global strategy
diversification strategy
international business
mergers & acquisitions
deals analysis
url https://www.mdpi.com/2673-7116/3/2/16
work_keys_str_mv AT ranjitgupta revealingintegratedproductandgeographicaldiversificationtrajectoriesinmultinationalpharmaceuticalenterprises
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AT cristianmejia revealingintegratedproductandgeographicaldiversificationtrajectoriesinmultinationalpharmaceuticalenterprises
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