Title (The effect of marketing activities based on social networks on the intention of the presence of fans with the mediating role of team identity and satisfaction (case study of Esteghlal Instagram page)
Objective: The aim of the present study was to investigate the effect of social media-based marketing activities on the intention of the presence of fans with the mediating role of team identity and satisfaction (case study of Esteghlal's Instagram page).Methodology: Descriptive-correlational r...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2022-12-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_15045_5b6645328d87bd8053d2b2915abdb8f1.pdf |