Identifying the needs of customers in providing services through electronic channels with a mixed approach (case study: Bank Mellat customers in Ilam city)
Abstract The purpose of this research is to identify the needs of customers in providing services through electronic channels with a mixed approach. The statistical population includes two groups of managers and experts in the field of electronic banking services, and all customers of Bank Mellat in...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iranian Business Management Association
2022-06-01
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| Series: | ارزش آفرینی در مدیریت کسب و کار |
| Subjects: | |
| Online Access: | https://www.jvcbm.ir/article_154428_a289a57e09e2c26142c371260a1cd6ec.pdf |