Applying advanced sentiment analysis for strategic marketing insights: A case study of BBVA using machine learning techniques

Applying advanced sentiment analysis for strategic marketing insights: A case study of BBVA using machine learning techniques

In the digital era, understanding public sentiment toward brands on social media is essential for crafting effective marketing strategies. This study applies sentiment analysis on Banco Bilbao Vizcaya Argentaria (BBVA) tweets using advanced machine learning techniques, particularly the eXtreme Gradi...

Full description

Bibliographic Details
Main Authors: Luis Miguel Garay Gallastegui, Ricardo Reier Forradellas, Sergio Luis Náñez Alonso
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-04-01
Series:Innovative Marketing
Subjects:
artificial intelligence
customer sentiment
data-driven strategies
marketing analytics
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19953/IM_2024_02_Gallastegui.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19953/IM_2024_02_Gallastegui.pdf

Similar Items