The Purchase Decision to ABC Sauce in Kebumen Regency
This analysis on purchasing decisions for ABC sauce in Kebumen Regency has the aim of knowing the effect of brand image, characteristic products, and cost on purchasing decisions for ABC sauces. This study was conducted on consumers who consume ABC brand sauce products, are domiciled in Kebumen Rege...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura
2023-06-01
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| Series: | Jurnal Social Economic of Agriculture |
| Subjects: | |
| Online Access: | https://jurnal.untan.ac.id/index.php/jsea/article/view/58532 |