The Purchase Decision to ABC Sauce in Kebumen Regency
This analysis on purchasing decisions for ABC sauce in Kebumen Regency has the aim of knowing the effect of brand image, characteristic products, and cost on purchasing decisions for ABC sauces. This study was conducted on consumers who consume ABC brand sauce products, are domiciled in Kebumen Rege...
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| Format: | Article |
| Language: | English |
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Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura
2023-06-01
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| Series: | Jurnal Social Economic of Agriculture |
| Subjects: | |
| Online Access: | https://jurnal.untan.ac.id/index.php/jsea/article/view/58532 |
| _version_ | 1797371774505058304 |
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| author | Winda Istianti Heru Irianto Erlyna Wida Riptanti |
| author_facet | Winda Istianti Heru Irianto Erlyna Wida Riptanti |
| author_sort | Winda Istianti |
| collection | DOAJ |
| description | This analysis on purchasing decisions for ABC sauce in Kebumen Regency has the aim of knowing the effect of brand image, characteristic products, and cost on purchasing decisions for ABC sauces. This study was conducted on consumers who consume ABC brand sauce products, are domiciled in Kebumen Regency, and have a minimum age of 20 years. The respondent of this study is 100 people and was collected by using purposive sampling. Data were obtained through in-depth interviews and observation in the existing sub-districts. The analytical method used is SEM-PLS. The output of this analysis regarding the purchase decision of ABC sauce illustrates that the purchase decision of ABC sauce is not influenced by the brand image variable, but the purchase decision of ABC sauce in Kebumen Regency is influenced by the product quality and product price. ABC sauce producers must pay attention to the factors that influence consumer purchasing decisions such as product quality and price. Indicators of product quality are the suitability of benefits with needs, a guarantee of safety, product features, and quality. Indicators of price are affordable prices, prices according to product quality, chili prices can compete with similar products, and according to the needs and abilities of consumers. |
| first_indexed | 2024-03-08T18:25:45Z |
| format | Article |
| id | doaj.art-7ecb686b704b41b38da530efaf0f9aa6 |
| institution | Directory Open Access Journal |
| issn | 2252-3820 2579-3268 |
| language | English |
| last_indexed | 2024-03-08T18:25:45Z |
| publishDate | 2023-06-01 |
| publisher | Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura |
| record_format | Article |
| series | Jurnal Social Economic of Agriculture |
| spelling | doaj.art-7ecb686b704b41b38da530efaf0f9aa62023-12-30T12:36:07ZengJurusan Sosial Ekonomi Pertanian Universitas TanjungpuraJurnal Social Economic of Agriculture2252-38202579-32682023-06-01121505910.26418/j.sea.v12i1.5853240170The Purchase Decision to ABC Sauce in Kebumen RegencyWinda Istianti0Heru Irianto1Erlyna Wida Riptanti2Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas MaretProgram Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas MaretProgram Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas MaretThis analysis on purchasing decisions for ABC sauce in Kebumen Regency has the aim of knowing the effect of brand image, characteristic products, and cost on purchasing decisions for ABC sauces. This study was conducted on consumers who consume ABC brand sauce products, are domiciled in Kebumen Regency, and have a minimum age of 20 years. The respondent of this study is 100 people and was collected by using purposive sampling. Data were obtained through in-depth interviews and observation in the existing sub-districts. The analytical method used is SEM-PLS. The output of this analysis regarding the purchase decision of ABC sauce illustrates that the purchase decision of ABC sauce is not influenced by the brand image variable, but the purchase decision of ABC sauce in Kebumen Regency is influenced by the product quality and product price. ABC sauce producers must pay attention to the factors that influence consumer purchasing decisions such as product quality and price. Indicators of product quality are the suitability of benefits with needs, a guarantee of safety, product features, and quality. Indicators of price are affordable prices, prices according to product quality, chili prices can compete with similar products, and according to the needs and abilities of consumers.https://jurnal.untan.ac.id/index.php/jsea/article/view/58532abc saucepartial least square (pls)purcashing decisonm |
| spellingShingle | Winda Istianti Heru Irianto Erlyna Wida Riptanti The Purchase Decision to ABC Sauce in Kebumen Regency Jurnal Social Economic of Agriculture abc sauce partial least square (pls) purcashing decisonm |
| title | The Purchase Decision to ABC Sauce in Kebumen Regency |
| title_full | The Purchase Decision to ABC Sauce in Kebumen Regency |
| title_fullStr | The Purchase Decision to ABC Sauce in Kebumen Regency |
| title_full_unstemmed | The Purchase Decision to ABC Sauce in Kebumen Regency |
| title_short | The Purchase Decision to ABC Sauce in Kebumen Regency |
| title_sort | purchase decision to abc sauce in kebumen regency |
| topic | abc sauce partial least square (pls) purcashing decisonm |
| url | https://jurnal.untan.ac.id/index.php/jsea/article/view/58532 |
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