The Purchase Decision to ABC Sauce in Kebumen Regency

The Purchase Decision to ABC Sauce in Kebumen Regency

This analysis on purchasing decisions for ABC sauce in Kebumen Regency has the aim of knowing the effect of brand image, characteristic products, and cost on purchasing decisions for ABC sauces. This study was conducted on consumers who consume ABC brand sauce products, are domiciled in Kebumen Rege...

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Bibliographic Details
Main Authors: Winda Istianti, Heru Irianto, Erlyna Wida Riptanti
Format: Article
Language:English
Published: Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura 2023-06-01
Series:Jurnal Social Economic of Agriculture
Subjects:
abc sauce
partial least square (pls)
purcashing decisonm
Online Access:https://jurnal.untan.ac.id/index.php/jsea/article/view/58532

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