Digital Platforms as Members of Meta-Organizations: A Case Study of the Online Advertising Market
Digital platforms such as Google, Facebook, and Microsoft are powerful firms, which benefit from having substantial resources and central positions in online industries. Although they are capable of defending their interests autonomously, they still get involved in and fund collective initiatives su...
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| Format: | Article |
| Language: | English |
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Association International de Management Stratégique (AIMS)
2022-06-01
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| Series: | M@n@gement |
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| Online Access: | https://management-aims.com/index.php/mgmt/article/view/4196/14606 |