Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up
In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...
| Autori principali: | , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Universitas Tarumanagara
2023-06-01
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| Serie: | Jurnal Manajemen |
| Soggetti: | |
| Accesso online: | https://www.ecojoin.org/index.php/EJM/article/view/1286 |