Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
Μορφή:	Άρθρο
Γλώσσα:	English
Έκδοση:	Universitas Tarumanagara 2023-06-01
Σειρά:	Jurnal Manajemen
Θέματα:	advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
Διαθέσιμο Online:	https://www.ecojoin.org/index.php/EJM/article/view/1286

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