Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

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Bibliographic Details
Main Authors: Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
Format: Article
Language:English
Published: Universitas Tarumanagara 2023-06-01
Series:Jurnal Manajemen
Subjects:
advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
Online Access:https://www.ecojoin.org/index.php/EJM/article/view/1286

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