Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

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Detalles Bibliográficos
Autores principales: Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
Formato: Artículo
Lenguaje:English
Publicado: Universitas Tarumanagara 2023-06-01
Colección:Jurnal Manajemen
Materias:
advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
Acceso en línea:https://www.ecojoin.org/index.php/EJM/article/view/1286

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