Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up

In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...

书目详细资料
Main Authors:	Diyah Tulipa, Andy Pratama Sulistyo, Tania Mellifan
格式:	文件
语言:	English
出版:	Universitas Tarumanagara 2023-06-01
丛编:	Jurnal Manajemen
主题:	advertising content; sales promotion content; hedonic brand image; purchase intention; social media.
在线阅读:	https://www.ecojoin.org/index.php/EJM/article/view/1286

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