Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up
In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers. The study aims to determine the effect of social media advertising content and sales promotional content on purchase intention...
| المؤلفون الرئيسيون: | , , |
|---|---|
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Universitas Tarumanagara
2023-06-01
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| سلاسل: | Jurnal Manajemen |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.ecojoin.org/index.php/EJM/article/view/1286 |