Artificial Intelligence and Its Ethical Implications for Marketing
Despite the recent developments in AI, ethical questions arise when consumers contemplate how their data is being treated. This paper develops a conceptual model building on the theory of acceptance, risk, trust, and attitudes towards AI to understand the drivers that lead consumers to accept AI, co...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2023-02-01
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| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://www.ijournalse.org/index.php/ESJ/article/view/1298 |