The digital transformation of football clubs based on the example of social media
Purpose: Digital transformation has significant growth potential for countries and organizations, and this also applies to sports. One of the examples of digital transformation is the use of social media by football clubs. Their goal is to arouse interest and maintain relationships with as many fan...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kazimierz Wielki University
2022-05-01
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| Series: | Journal of Education, Health and Sport |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/JEHS/article/view/38449 |