USERS’ ENGAGEMENT IN BANKING ACTIVITIES ON SOCIAL MEDIA: A STUDY WITH REFERENCE TO FACEBOOK
This study was conducted to assess the users’ (customers’) engagement in Indian commercial banks on social media through customer reactions (likes, comments and shares) to the banking activities (banks’ Facebook page posts) on Facebook. The data was collected through Facebook for a period of five a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolaus Copernicus University in Toruń
2022-12-01
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| Series: | Copernican Journal of Finance & Accounting |
| Subjects: | |
| Online Access: | https://apcz.umk.pl/CJFA/article/view/41546 |