Business Development Strategy for Chocolate Rangginang Products at Kang Asrok’s Micro Small Business in Banjar City West Java Province

Kang Asrok is a small micro-business engaged in the food processing industry, namely rangicok, which uses rangginang as a basic ingredient that is innovated with various flavors to become today's food that maintains the existence of traditional food. This study aims to analyze internal and exte...

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Bibliographic Details
Main Authors: Shafira Mellania Rahayu Pamungkas, Yusalina, Ratna Winandi
Format: Article
Language:English
Published: Bogor Agricultural University 2022-03-01
Series:Jurnal Manajemen & Agribisnis
Online Access:https://jurnal.ipb.ac.id/index.php/jmagr/article/view/38326