Business Development Strategy for Chocolate Rangginang Products at Kang Asrok’s Micro Small Business in Banjar City West Java Province
Kang Asrok is a small micro-business engaged in the food processing industry, namely rangicok, which uses rangginang as a basic ingredient that is innovated with various flavors to become today's food that maintains the existence of traditional food. This study aims to analyze internal and exte...
Main Authors: | Shafira Mellania Rahayu Pamungkas, Yusalina, Ratna Winandi |
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Format: | Article |
Language: | English |
Published: |
Bogor Agricultural University
2022-03-01
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Series: | Jurnal Manajemen & Agribisnis |
Online Access: | https://jurnal.ipb.ac.id/index.php/jmagr/article/view/38326 |
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