Service quality and attitudinal loyalty: Consumers’ perception of two major telecommunication companies in Oman
Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability. This study assesses the service quality for two major telecommunication companie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Business School, Holy Spirit University of Kaslik (USEK)
2018-12-01
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| Series: | Arab Economic and Business Journal |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2214462517301640 |