Place Marketing in Hungary: The Case of Debrecen
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two area...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2009-09-01
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| Series: | European Spatial Research and Policy |
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| Online Access: | https://czasopisma.uni.lodz.pl/esrap/article/view/7823 |