Place Marketing in Hungary: The Case of Debrecen
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two area...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2009-09-01
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| Series: | European Spatial Research and Policy |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/esrap/article/view/7823 |
| _version_ | 1819211350491004928 |
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| author | Gábor Kozma |
| author_facet | Gábor Kozma |
| author_sort | Gábor Kozma |
| collection | DOAJ |
| description | After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified. |
| first_indexed | 2024-12-23T06:25:41Z |
| format | Article |
| id | doaj.art-7f0d416ad468453893f369d36942f3cd |
| institution | Directory Open Access Journal |
| issn | 1231-1952 1896-1525 |
| language | English |
| last_indexed | 2024-12-23T06:25:41Z |
| publishDate | 2009-09-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | European Spatial Research and Policy |
| spelling | doaj.art-7f0d416ad468453893f369d36942f3cd2022-12-21T17:57:04ZengLodz University PressEuropean Spatial Research and Policy1231-19521896-15252009-09-01161597410.2478/v10105-009-0004-67823Place Marketing in Hungary: The Case of DebrecenGábor Kozma0Department of Social Geography and Regional Development Policy, University of Debrecen, Hungary, 4010 Debrecen, P.O. Box 9After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified.https://czasopisma.uni.lodz.pl/esrap/article/view/7823place marketingdebrecen |
| spellingShingle | Gábor Kozma Place Marketing in Hungary: The Case of Debrecen European Spatial Research and Policy place marketing debrecen |
| title | Place Marketing in Hungary: The Case of Debrecen |
| title_full | Place Marketing in Hungary: The Case of Debrecen |
| title_fullStr | Place Marketing in Hungary: The Case of Debrecen |
| title_full_unstemmed | Place Marketing in Hungary: The Case of Debrecen |
| title_short | Place Marketing in Hungary: The Case of Debrecen |
| title_sort | place marketing in hungary the case of debrecen |
| topic | place marketing debrecen |
| url | https://czasopisma.uni.lodz.pl/esrap/article/view/7823 |
| work_keys_str_mv | AT gaborkozma placemarketinginhungarythecaseofdebrecen |