Advertising investment as a tool for boosting consumption: testing Galbraith's hypothesis for Spain
The recession that most of the world economies have been facing in the last years has caused a great interest in the study of its macroeconomic effects. In this context, a debate has resurged regarding the advertising investment, as for its potential capacity to impel the consumer spending and to im...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio de Janeiro
2014-12-01
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| Series: | Revista de Economia Contemporânea |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1415-98482014000300435&lng=en&tlng=en |