Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach
The e-grocery industry in Indonesia is multiplying and is expected to become one of the most important markets in the world. Massive amount of funding for e-grocery start-ups, the high desire of Indonesian consumers to buy grocery products online, and COVID19 are increasing the growth of e-grocery s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research
2021-11-01
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| Series: | Economics, Management and Sustainability |
| Subjects: | |
| Online Access: | https://jems.sciview.net/index.php/jems/article/view/144 |