Billboard Advertisement and Racial Perception in Ghana
This paper examines why business people in Ghana prefer using images of white people on their billboard outdoor advertisements. To attain the study’s objective, a cross-sectional survey was used. Data was collected from only a section of retail and wholesale businesses within the Ejisu and Juaben...
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| Format: | Article |
| Language: | English |
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Noyam Journals
2022-03-01
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| Series: | E-Journal of Humanities, Arts and Social Sciences |
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| Online Access: | https://noyam.org/ehass2022333/ |