Elements and principles of a strategic communication approach to health promotion in a multicultural context

Health communication projects are a key instrument in disease prevention and alleviation, as well as in health promotion and education in a broader sense, but only to the extent that such efforts are grounded in a thorough understanding of the general context of the health issue concerned and if de...

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Bibliographic Details
Main Author: Luc Pauwels
Format: Article
Language:English
Published: University of the Free State 2005-01-01
Series:Acta Academica
Online Access:https://journals.ufs.ac.za/index.php/aa/article/view/1051