Purchasing green to become greener: Factors influence consumers’ green purchasing behavior
This study proposes an integrated model that combines the Theory of Reasoned Action (TRA) and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Growing Science
2013-09-01
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Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol3/msl_2013_250.pdf |