Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study

Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study

IntroductionThis study conducts a comprehensive exploration of the neurocognitive processes underlying consumer credit decision-making using cutting-edge techniques from neuroscience and machine learning (ML). Employing functional Near-Infrared Spectroscopy (fNIRS), the research examines the hemodyn...

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Bibliographic Details
Main Authors: Tuna Çakar, Semen Son-Turan, Yener Girişken, Alperen Sayar, Seyit Ertuğrul, Gözde Filiz, Esin Tuna
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-02-01
Series:Frontiers in Human Neuroscience
Subjects:
financial decision-making
functional near-infrared spectroscopy (fNIRS)
neural activation patterns
prefrontal cortex (PFC)
consumer neuroscience
credit decision prediction
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2024.1286918/full

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https://www.frontiersin.org/articles/10.3389/fnhum.2024.1286918/full

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