Effects of Marketing Communication Capabilities on the link between Corporate Social Responsibility on Firm Value
An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR–CFP link relies....
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2018-04-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol20/iss1/1/ |