THE RELATIONSHIP BETWEEN THE UNIVERSITY IMAGE AND STUDENTS' WILLINGNESS TO RECOMMEND IT
Any higher education institution builds an image on the market which contributes to the attraction of quality students. The purpose of this paper is to emphasize the relationship between the university image and students' trust - manifested through their willingness to recommend the university....
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2016-12-01
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| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2016_I2_5.pdf
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