Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

Awareness and outcomes of the fruits and veggies (FNV) campaign to promote fruit and vegetable consumption among targeted audiences in California and Virginia: a cross-sectional study

Abstract Background In 2015, the Partnership for a Healthier America launched the branded Fruits & Veggies (FNV) Campaign to apply a unique industry-inspired marketing approach to promote fruit and vegetable sales and intake to moms and teens in two US pilot markets: Fresno, California and Hampt...

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Bibliographic Details
Main Authors: Tessa R. Englund, Valisa E. Hedrick, Sofía Rincón-Gallardo Patiño, Lauren E. Kennedy, Kathryn W. Hosig, Elena L. Serrano, Vivica I. Kraak
Format: Article
Language:English
Published: BMC 2021-06-01
Series:BMC Public Health
Subjects:
Fruits
Vegetables
Social marketing
Program evaluation
Health promotion
Health behavior
Online Access:https://doi.org/10.1186/s12889-021-11055-6

Internet

https://doi.org/10.1186/s12889-021-11055-6

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