The Cultivation Effect of Architectural Heritage YouTube Videos on Perceived Destination Image
A positive and robust destination image endows a competitive advantage. As architecture appeals to tourists, it may be helpful to improve people’s perceptions of a place’s image. Social media cultivates the destination image. This study focused on the interrelationship of architectural heritage and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-02-01
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| Series: | Buildings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-5309/13/2/508 |