The influence of nostalgia on consumer preference
The main objectives of this study were to investigate the influence of nostalgia on consumer preference and to measure levels of nostalgia amongst multicultural groups. The study was based on past research in the field and used a modified version of a questionnaire developed by Holbrook (1993). A no...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1999-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/669 |