Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia

Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia

Abstract Objective: To establish the relationship between the marketing strategies and nutritional quality of foods and beverages promoted in television food advertisements (TV ads) seen by Colombian child audiences overall and based on child gender and socio-economic strata (SES). Design: A qua...

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Bibliographic Details
Main Authors: Alcides Velasquez, Maria Fernanda Parra, Mercedes Mora-Plazas, Luis Fernando Gómez, Lindsey Smith Taillie, Francesca Renee Dillman Carpentier
Format: Article
Language:English
Published: Cambridge University Press 2023-11-01
Series:Public Health Nutrition
Subjects:
Food marketing
Food advertising
Childhood obesity
Nutrition transition
Commercial determinants of health
Online Access:https://www.cambridge.org/core/product/identifier/S1368980023001702/type/journal_article

Internet

https://www.cambridge.org/core/product/identifier/S1368980023001702/type/journal_article

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