MEREC-COBRA APPROACH IN E-COMMERCE DEVELOPMENT STRATEGY SELECTION
The research objective of the paper is to propose a model, based on the Multiple-Criteria Decision-Making (MCDM) methods, that facilitates a selection process of an adequate strategy directed to the development of e-commerce. For that aim, the MEthod based on the Removal Effects of Criteria (MEREC)...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2022-12-01
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| Series: | Journal of Process Management and New Technologies |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/18ilVlpnXvskbyvOvoMXOxwI129qHldBY/view |