The influence of signal attributes on the willingness to pay for pasture-raised beef

The influence of signal attributes on the willingness to pay for pasture-raised beef

Purpose – This study aims to identify the marginal impact of introducing a signal attribute of pasture-raised beef on consumer willingness to pay (WTP) for other independent attributes. Design/methodology/approach – The study is divided into two steps. The first, qualitative, consisted of investigat...

Full description

Bibliographic Details
Main Authors: Juliana Chini, Eduardo Eugênio Spers, Hermes Moretti Ribeiro da Silva, Mirella Cais Jejcic de Oliveira
Format: Article
Language:English
Published: Emerald Publishing 2020-12-01
Series:RAUSP Management Journal
Subjects:
experiment
consumer
beef
international marketing
attributes
Online Access:https://www.emerald.com/insight/content/doi/10.1108/RAUSP-02-2019-0020/full/pdf?title=the-influence-of-signal-attributes-on-the-willingness-to-pay-for-pasture-raised-beef

Internet

https://www.emerald.com/insight/content/doi/10.1108/RAUSP-02-2019-0020/full/pdf?title=the-influence-of-signal-attributes-on-the-willingness-to-pay-for-pasture-raised-beef

Similar Items