The role of branding agricultural products in better market valorization

The purpose of this paper is to consider role of branding agricultural products in better market valorization. The benefit of branding is especially significant for rural and insufficiently developed environment. The problems of rural environments are multidimensional, but revitalization and improve...

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Bibliographic Details
Main Authors: Uzelac Ozren, Dukić-Mijatović Marijana, Lukinović Mario
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2022-01-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202613U.pdf