INVESTIGATING THE ROLE OF RISK MITIGATION STRATEGIES ON SUPPLY CHAIN DISRUPTION IMPACT AMIDST COVID-19 OUTBREAK

ABSTRACT   Purpose - This contextual study evaluates the role of risk management practices in Pakistan amidst the COVID-19 outbreak in addressing supply chain disruption and ensuring supply chain resilience and robustness. The purpose of the study was to analyze the emerging challenges in supp...

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Bibliographic Details
Main Authors: Komal Abdullah Komal, Tashfah Tauqir Tauqir, Mujtaba Hassan Agha Mujtaba, Rameez Khalid Rameez
Format: Article
Language:English
Published: National University of Sciences and Technology, Islamabad 2023-11-01
Series:NUST Business Review
Subjects:
Online Access:https://nbr.nust.edu.pk/index.php/nbr/article/view/31